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In the years 1966/67 the Campbell’s soup company launched an advertising campaign in which the customers could order a disposable dress in fashionable A-line for only two soup can labels and one dollar. It was printed all-over with the well-known can labels that were made famous by Andy Warhol’s Pop-Art paintings; the dress was available in 3 sizes and could be trimmed to individual length. Most copies of the dresses had actually been thrown away so that today this icon of pop culture is rarely offered.
Condition:
The dress is in a very good condition. It features the original title and care label inside the dress. The frame has minimal traces of use. The dimensions of the dress are 96 x 58.5 cm and the frame measures 116 x 72 cm.
Andy Warhol (1928-1987)
Andy Warhol, founder and leading figure of the American Pop art, was born in 1928 as a son of a Russian family in Pittsburgh. He began his artistic career by creating advertising graphics. In 1956, he presented his first graphic works at the Museum of Modern Art in New York. In the early 1960s, Warhol began experimenting with different techniques and started focusing on typical American objects of the consumer society, as for example Campbell’s soup cans or Coca Cola bottles. In 1962, Warhol started with his series of portraits of famous stars, such as Marilyn Monroe or Elvis Presley, who were then at the height of their career. His well-known studio ‘The Factory’ was a meeting point for internationally successful artists, actors and musicians. As early as the 1970s, galleries started exhibiting Warhol’s work, which is now part of some of the most famous collections, including the Modern Museum of Art in New York, the Tate Modern in London and the Musée d’Art Moderne in Paris.(tm)
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